ORBIT EXTRA GUM
KEEP SMILING. WE’VE ALL BEEN THERE.
CHEW (YOU) GOOD – LONG AD
YOUTUBE VIDEO AD
A girl, weighed down by homesickness, loneliness, and the overwhelming pressures of social media, moves through her daily routine feeling isolated. One day, while walking on campus, she accidentally collides with a stranger, sparking an unexpected connection. Together, they share a heartfelt moment over Orbit Extra Gum, forming a friendship that brings authentic smiles and serves as a simple reminder to “keep smiling.” It’s a situation we can all relate to—see how Orbit Extra Gum turns their day around!
CHEW (YOU) GOOD – DERIVATIVES
Short AD A
Short AD B
CHEW (YOU) GOOD PRESENTATION
The Presentation
This presentation introduces The Chew (You) Good – Keep Smiling campaign, providing a comprehensive overview of its strategies, core ideas, and creative direction. It highlights the relatable moments that inspired the campaign, aiming to resonate with audiences on a deeply personal level. Explore how this initiative spreads positivity and fosters genuine human connections through Orbit Extra Gum—click to learn more and dive in!
***No affiliation with the brand or product, and this is for a class project for USC Annenberg School for Communication and Journalism***